The twelve-week cycle

Illustrative demo
How the money arrives

Twelve weeks, one cycle, first value in week six

First value
Week 6

The same five phases we run on every cycle. Your team is needed for hours, not days.

12 weeks . 5 phases

Tap a phase or a gate for what happens in it.

Gates
First value, week 6

Phase structure from three comparable service programmes we have delivered.

The method underneath the twelve weeks

The phases above are the commercial shape of a cycle. This is the working method inside them, and it is the same on every engagement we run.

Framework

CRISP-DM

Every cycle follows CRISP-DM, the Cross-Industry Standard Process for Data Mining. It is the proven method for data-driven work, and it is what keeps the analysis reproducible instead of resting on the person who ran it.

  • Business Understanding
  • Data Understanding
  • Data Preparation
  • Modeling
  • Evaluation
  • Deployment
DataBusinessUnderstandingDataUnderstandingDataPreparationModelingEvaluationDeployment